TOKYO LUXEY provides global digital marketing services aimed at female travellers. We specialize in marketing and business development for leading luxury brands and destinations for affluent clients. TOKYO LUXEY takes advantage of the unique marketing opportunities
available through social media platforms and is the pioneer in utilizing popular overseas influencers in marketing.
At TOKYO LUXEY, we not only work with top influencers from around the world, we also hold all the knowledge and expertise to successfully market your brand to this targeted audience.
About The CEO:
Before launching TOKYO LUXEY (formerly, Rouge Asia), Chie worked in Silicon Valley at U.S.A.-based marketing company The McKenna Group. The McKenna Group. The firm engaged in high-tech marketing consulting services revolving around Internet businesses for global companies that focus mainly on Japan and the U.S.A.
After that, she founded and operated the community and e-commerce site for Japanese women, “mammagenki.com”.
Graduated from Mills College (U.S.A.) – International Relations
Haas School of Business, University of California, Berkeley M.B.A.
Meet-up Event in Bangkok, Thailand
Introducing Japanese culture and products to Bangkok’s affluent female trendsetters. Targeting of the local market via social media campaigns.
Kinosaki Onsen Fam Trip, Japan
Popular influencers from Singapore, Thailand and Taiwan were invited for a local hot spring experience. We ensured relevant and effective social media postings and YouTube videos were created. The trip was also broadcast on local TV in Japan.
Meet-up Event in Ho Chi Minh City(Saigon), Vietnam
Presentation of the beauty of Japan and opportunities for luxury travel in the country. Organized social media postings by local Vietnamese influencers.
Meet-up Event in Taipei, Taiwan
Group interview with significant local travel influencers and planning of social media postings to promote Japanese culture.
Social Media Gathering in Paris, France
Luncheon with local food/gourmet influencers and social media postings by local food/gourmet influencers.
Social Gathering in Jakarta, Indonesia
Interview and meet-up with local, affluent women, influencers and celebrities to promote Japanese culture and travel.
Recovery Assistance for Kyushu Tourism (METI)
After the Kumamoto earthquake, influencers from China, Taiwan, Hong Kong, Korea and Thailand were invited to Kyushu to disseminate local information through social media postings. We also promoted to attract tourists from those five countries to visit Kyushu.